Tuesday, October 30, 2012

Calata Corporation Extends its Services to Farmers


Running a business is a never-ending cycle since businessmen continuously strive to make their company grow. There is no way of telling when a business would suddenly boom or fall which is why the board of a company would always think of ways to avoid the latter. Most of the time, they would brainstorm on how they would be more eye catching for target customers in order to raise their financial status. It would be rare for companies to think of others first before themselves.

joseph calataOne of the most successful tycoon in our country is 31-year-old, Joseph Calata. He is currently the Chief Executive Officer and president of Calata Corporation. Calata Corporation is a 10-year-old distributor of agricultural products. It was recently publicly listed in the Philippine Stock Exchange and reached a market cap of P4.3B. It currently proves to be a strong market with its long-term partnership with leading manufacturers such as B-Meg which is the country's top feeds brand, Syngenta which is the world's top crop protection, the world's top seed company which is Monsanto and other multinationals such as Bayer, Jardine, Dupont and Sonochem.

Along with the growth of his company, he aims to help others as well. Recently he planned to expand his services to farmers. Calata's goal is to assist Luzon-based rice and corn farmers in line with its goal to help increase farm productivity and protect the environment.  His firm will be putting up soil testing facilities in all its stores which will help farmers determine what type of fertilizer and other farm inputs fit the type of soil I their farms.

In an interview with the Philippine Star, Calata said that there were findings that the use of incompatible farm inputs, including fertilizers, have resulted to bigger expenses and reduced harvests for farmers which is why he came up with this solution. He also stated that this plan is expected to generate savings for farmers. With that, it would raise their income potential through the right and wise use of farm inputs. The best thing about this facility is that it can be used for free which will surely be beneficial for farmers.

It is nice to know that despite the Calata Corporation being currently one of the most successful businesses in the country as well as the best performing Initial Public Offering, that the men behind it would still think of ways that would not only benefit them, but other companies in line with them as well.

Thursday, January 5, 2012

Joseph Calata And His Agriculture Business

Josh Calata implemented modern methods in agriculture. This young chief executive has managed the family trade in Bulacan at a youthful age of thirty, and has earned profit in the agriculture production. He also played a major role in the business since 2001, where he introduced system of modern farming. He established a modern technique of operating the farming trade.

Moreover, it enabled efficient transactions to various farming suppliers. Josh Calata then earned large profits just after a few years of running the family trade. Many claimed that this young businessman had no difficulties in getting his well-polished shoes in the fields just to see the farmers. Selling was not a difficult task for him. Aside from these achievements, he also wanted to make nationwide sales, for a determined man this was not impossible to attain.

In due time, Josh Calata became one of the most recognized distributor of agriculture products in the nation. Bringing advancement in the operations was a very smart business strategy. He is aware that using modern methods will definitely give the business more profit. To earn high profit, a well-structured method is essential.

The advanced technique established in the farm industry gave him further success. This type of innovation made Calata Corporation one of the top in the business world. To date, the company has more than 2000 employees and offers more employment. He is also involved in other forms of trade aside from the farming industry.

The corporation was formerly managed by his father and mother, under a different company name. He began his career as a clerk in 2001 andstarted automating the system of operating within the business. This technique enabled the corporation to be the top provider of agriculture supplies. The corporation is increasingly expanding to date.

Furthermore, the corporation is the supplier of many companies such as San Miguel Corporation, Bayer, and other well-known trades. The young businessman aspires missions for the company as well, such as aiding farmers through its involvement in the production of food. Furthermore, he also has great faith in the company and promotes excellence with the belief that everything is possible.

Joseph Calata became one of the most recognized distributor of agriculture products in the nation. At the young age of thirty he built an empire for himself and his family.

-Alison Ward