Running a business is a never-ending cycle since businessmen continuously strive to make their company grow. There is no way of telling when a business would suddenly boom or fall which is why the board of a company would always think of ways to avoid the latter. Most of the time, they would brainstorm on how they would be more eye catching for target customers in order to raise their financial status. It would be rare for companies to think of others first before themselves.
One of the most successful tycoon in our country is 31-year-old, Joseph Calata. He is currently the Chief Executive Officer and president of Calata Corporation. Calata Corporation is a 10-year-old distributor of agricultural products. It was recently publicly listed in the Philippine Stock Exchange and reached a market cap of P4.3B. It currently proves to be a strong market with its long-term partnership with leading manufacturers such as B-Meg which is the country's top feeds brand, Syngenta which is the world's top crop protection, the world's top seed company which is Monsanto and other multinationals such as Bayer, Jardine, Dupont and Sonochem.Along with the growth of his company, he aims to help others as well. Recently he planned to expand his services to farmers. Calata's goal is to assist Luzon-based rice and corn farmers in line with its goal to help increase farm productivity and protect the environment. His firm will be putting up soil testing facilities in all its stores which will help farmers determine what type of fertilizer and other farm inputs fit the type of soil I their farms.
In an interview with the Philippine Star, Calata said that there were findings that the use of incompatible farm inputs, including fertilizers, have resulted to bigger expenses and reduced harvests for farmers which is why he came up with this solution. He also stated that this plan is expected to generate savings for farmers. With that, it would raise their income potential through the right and wise use of farm inputs. The best thing about this facility is that it can be used for free which will surely be beneficial for farmers.
It is nice to know that despite the Calata Corporation being currently one of the most successful businesses in the country as well as the best performing Initial Public Offering, that the men behind it would still think of ways that would not only benefit them, but other companies in line with them as well.